With much of the web moving inside native mobile apps, Facebook needed a way to get content from inside them into its walled garden. So after previewing it at f8 in April, Facebook today officially launched the mobile Like button and opened it to all iOS and Android developers to give their users a way to instantly share content to the News Feed from within apps.
The mobile Like button can be used to Like an app’s Facebook Page, an Open Graph object in an app, or share a piece of content or acheivement like beating a level in a game. Facebook says its Like and Share buttons are viewed across 10 million websites per day, but mobile web technology hasn’t been able to keep up with the power and design finesse of native mobile apps. Now Facebook will be able to dip its ladle into the mobile experiences of third party developers, and bring back stories to keep its feed interesting and drive eyeballs to its ads.
from TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/d9wNiYtCN0Q/
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