ARM on Monday sent out invites for its TechCon event in Santa Clara next month and with the Save the Date was a tease for a big announcement related to the Internet of Things.


Over the past year or so, the U.K.-based chip firm has been bullish on the IoT—a catch-all term comprising connected devices ranging from smart watches and other wearables to programmable climate control meters in the home and combo entertainment and navigation systems in cars.


And no wonder. Licensees of ARM's instructions like Broadcom, Freescale, Marvell, Qualcomm, and others are in the cat bird's seat when it comes to ultra low-power, minimal-processor-footprint IoT systems, even as Intel is beginning to invest more in its own, x86-based alternatives for hardware designers.


The market for IoT is also bullish at the moment, with analysts scrambling to outdo each other with predictions of growth over the next few years that even the more conservative voices say will be hitched to a stratospheric rocket ride translating to millions upon billions of units shipped into homes, cars, and wardrobes.


ARM, for its part, asked recipients of its TechCon invites to check a linked video for "clues" as to what it's planning to announce. You can check that video out below.



Back? Under a minute, this brief, choreographed clue shouldn't be terribly difficult to decipher, right? It's a cleverly produced dance number with hired dancers toting 24 large puzzle blocks which can be organized into pictures and slogans. But what's the message?


Here are the phrases the puzzle spells out after some jostling by the cube-bearers in the video: