Just a few months after the start of the great unbundling, which saw Facebook split Messenger off from the main app, the social networking giant has revealed that half-a-billion people are now using the standalone Messenger mobile app each month.
The move hasn’t been the most popular from Facebook in recent times, with many questioning why they need a separate app to use a feature that was already available in the main app, Facebook has always stressed they had good reason.
In a Q&A last week, Zuckerberg addressed this question directly, saying:
“The first thing I want to do is acknowledge that asking everyone in our community to install a new app is a big ask. We really believe that this is a better experience and the messaging is really important. Each app can do one thing well.”
This is more or less what Facebook had said previously, essentially that by creating standalone entities, each app will perform much better. So ‘speed’ is one of the main reasons for splitting it off.
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