You’ve probably seen plenty of products advertised on Facebook, but today the company is announcing a new unit called product ads, with features aimed specifically at helping businesses sell their products.
The big difference is that the ads are dynamically optimized, meaning that the products you see will be tailored based on your activity and interest. Basically, they adapt to show viewers what they want most from a merchant.
Typically, advertisers either have to design specific campaigns for specific products targeted to specific audiences. This is a ton of work and inefficient because it’s essentially trial-and-error. Businesses might not find an accurate match between ad creative, product advertised, and person reached, and getting it right wastes time and money.
Facebook’s dynamic product ads take care of all of this automatically. The social network knows a lot about what you want to buy that merchants don’t thanks to it watching your every move online. Likes, cookies, ad clicks and more teach Facebook your style. Merchants just load up their product, Facebook matches it against potential ad viewers, and conversion rates go up.
The ads can also update based on inventory date, removing items once they go out-of-stock. Advertisers will also be able to target ads to people who visited their website or app, or to viewers in specific locations or with specific interests.
You can read more in this Facebook blog post.
from TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/7RJ0gm7T1nE/
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