Twitter may be trying to buy Flipboard

Twitter is reportedly in discussions to purchase Flipboard. Citing sources familiar with the matter, Re/Code is reporting Twitter wants to purchase Flipboard in an all-stock deal that would value Flipboard north of $1 billion.

The ongoing talks have been occuring since the beginning of the year, and spearheaded by Twitter CFO Anthony Noto.

Why Twitter might be interested in Flipboard is not known, but curation may be Twitter’s aim. Flipboard recently purchased Zite, a competing site with personalized curation tools. Flipboard’s advertising muscle is also something Twitter may be interested in.

We’ve reached out to both Twitter and Flipbaord about the acquisition talks, and will update this article should we hear from them.

➤ Twitter Has Held Talks to Acquire Flipboard [Re/Code]

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