Pinterest has unveiled a new ‘Buy It’ button which allows users to order products they see on the service without having to click through to another site.
The new buyable pins will roll out on iOS later this month. Partners include Macy’s, Neiman Marcus, Nordstroms as well as many local brands. After tapping the blue ‘Buy It’ button, you can pay by credit card or Apple Pay.
Pinterest first introduced promoted pins back in 2013 before expanding its efforts last year. It began experimenting with animated versions earlier this year.
With 80 percent of users on mobile, Pinterest is making an effort to assure that buyers have an easy experience for buying goods from the service.
Pinterest is also working with Shopify and Demandware to introduce secure purchasing for some 2 million products later this month. Supported payment platforms will include Stripe and Braintree.
All of this ties in with the concept of Pinterest as a look into the future of intent as opposed to being a social network, which is essentially about the past.
It’s rival, Instagram, introduced ‘Buy It’ buttons to its own ads today.
Read next: The science behind posting on Pinterest
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