Facebook failed to beat earnings estimates in Q1 2015, coming in with mixed results after 10 straight quarters of beating them. Its revenue of $3.54 billion fell short of its $3.56 billion estimate, though it exceeded the 40 cents EPS estimate with 42 cent. Its user count is now 1.44 billion, up 3.6% quarter over quarter, faster than Q4’s 3.18% growth.
Ad revenue hit $3.32 billion in Q1. Mobile now accounts for 72% of ad revenue, up from 69% last quarter. Facebook now has 936 million daily users, 1.25 billion mobile monthly users, and 798 million daily mobile users. 581 million users now only access Facebook from mobile.
Facebook’s continued user growth despite its massive size, and its abilit to turn volunteered personal information into ad targeting data propelled its business to new heights. On mobile, app install ads are thought to be a particularly large money maker as developers are desperate to get their apps discovered outside of the crowded app stores.
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